In Association With
August 6, 2014

No matter what the size of your business you can enter the MIBBAs. However it’s not just the winning that counts!

Here are five reasons why simply entering the Made in Bury Business Awards will be good for your business.

1.       Free marketing

Just being shortlisted for a MIBBA can improve your brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo. Awards celebrate hard work and success and are great PR opportunities. Winning a business award can open doors to new contracts, finding new supply channels and breaking into new markets.

2.       Benchmarking

The application process for entering a business award can often make you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people or strategic thinking. The MIBBAs will help you think about ways you could be doing things better and identify areas for improvement.

3.       Increased credibility

A business award win, short-listing or nomination is a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers. It’s a great way of differentiating your company from competitors and will send out positive signals to customers and prospects.

4.       Employee motivation

Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by inviting them to the glitzy awards ceremony which is a fantastic networking opportunity as well as a great night out..

5.       Attract talent

By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

So now you know the reasons why you should enter, take a look at the categories and go for it!