March 30, 2016
At The North West's Premier Business & Lifestyle Fair, exhibitors aren't given a classic stand; they have a three-walled, shell scheme 'premier' booth. But, without GOOD stand design, it's a waste.
Booth design is extremely important because it is ONE way to subliminally showcase what your company does - and how good you are at it
"We're an innovative company" is great to say, but you need to SHOW it.
"We're the best in our field" - ARE YOU? How can you prove it?
"We're different"- but your booth looks like everyone else’s?
Stand design isn't just about branding. Okay, branding is still REALLY important, but all that shows is your business name and logo. What you should be doing is personalising that space - it's your creative hub - for you to do with as you wish.
Last year, we saw activities, games, the biggest pieces of equipment ever, LARGE printed portfolios, contemporary decor and even an individual carpet! This is YOUR space, and we want you to show it.
As long as you don't venture onto someone else’s patch, it's all yours. Some of the quirky ideas we've seen are wood-imitating boards, large indoor plants and a bowling game!
If you want to stand out from your competitors, make sure your booth is eye-catching, interesting and the key point is that it should attract your ideal customer.
Think outside the box; this is YOUR box and a great way to showcase what you do.
It’s not all about branding.
If you have any queries about how to personalise your booth, give a member of Made in Bury a call and there’ll happily advise. The wackier, the better!
NWPremFair
If you haven’t booked onto The North West’s Premier Business Fair, well, why not? Simply click here for more information.
When: 13th/14th May 2016 from 10.00am – 4.00pm
Where: Drill Hall, Castle Armoury, Bury
Facebook: The North West’s Premier Business & Lifestyle Fair
Twitter: @NWPremFair
#NWBIZFair16
#NWLF16
